Digital Marketing Nanodegree v3.0.0
Год выпуска: 2017
Производитель: Udacity
Сайт производителя:
https://eu.udacity.com/course/digital-marketing-nanodegree--nd018
Автор: Udacity
Продолжительность: 17:32:36
Тип раздаваемого материала: Мультимедийный диск
Язык: Английский
Описание: This program offers you the opportunity to master platform-specific skills valued by top employers, while at the same time establishing a broad-based understanding of the whole digital marketing ecosystem. After graduating, you'll be ready to join a large corporation or a small firm, or even go independent as a freelance digital marketer.
Содержание
Part 01-Module 01-Lesson 01_Welcome to the Udacity Digital Marketing Program
Part 01-Module 01-Lesson 02_Welcome to Digital Marketing
Part 01-Module 01-Lesson 03_The Digital Marketing Framework
Part 01-Module 01-Lesson 04_What Your Business
Part 01-Module 01-Lesson 05_Who & When Your Customer
Part 01-Module 01-Lesson 06_Where Marketing Channels
Part 01-Module 01-Lesson 07_Why Marketing Objectives & KPIs
Part 01-Module 01-Lesson 08_Prepare to Market
Part 02-Module 01-Lesson 01_Plan Your Content Strategy
Part 02-Module 01-Lesson 02_Create Content
Part 02-Module 01-Lesson 03_Distribute & Promote Content
Part 02-Module 01-Lesson 04_Optimize Website UX & Landing Pages
Part 02-Module 01-Lesson 05_Measure Impact
Part 02-Module 02-Lesson 01_Jobs in Content Marketing
Part 03-Module 01-Lesson 01_Social Media Landscape
Part 03-Module 01-Lesson 02_Social Media Channels
Part 03-Module 01-Lesson 03_Social Media Content
Part 03-Module 01-Lesson 04_Implement & Monitor Campaigns
Part 03-Module 01-Lesson 05_Measure Impact
Part 03-Module 02-Lesson 01_Market Your Content
Part 03-Module 03-Lesson 01_Jobs in Social Media Marketing
Part 04-Module 01-Lesson 01_Intro to Social Media Advertising
Part 04-Module 01-Lesson 02_Choose the Right Platforms
Part 04-Module 01-Lesson 03_Facebook - Getting Started
Part 04-Module 01-Lesson 04_Facebook - Create Ad Sets
Part 04-Module 01-Lesson 05_Facebook - Create & Manage Ads
Part 04-Module 01-Lesson 06_Create a Facebook Campaign (Part 1)
Part 04-Module 01-Lesson 07_Run a Facebook Campaign (Part 2)
Part 04-Module 02-Lesson 01_Jobs in Social Media Advertising
Part 05-Module 01-Lesson 01_How Search Works
Part 05-Module 01-Lesson 02_Keywords
Part 05-Module 01-Lesson 03_Tags and Site Structure
Part 05-Module 01-Lesson 04_Link-Building
Part 05-Module 01-Lesson 05_SEO Audit and the Future of SEO
Part 05-Module 01-Lesson 06_Conduct an SEO audit
Part 05-Module 02-Lesson 01_Jobs in SEO
Part 06-Module 01-Lesson 01_Intro to SEM
Part 06-Module 01-Lesson 02_Keywords
Part 06-Module 01-Lesson 03_Text Ads
Part 06-Module 01-Lesson 04_Ad Rank and Maximum CPC bid
Part 06-Module 01-Lesson 05_Navigate AdWords
Part 06-Module 01-Lesson 06_Metrics and Optimization
Part 06-Module 02-Lesson 01_Run an AdWords Campaign (Part 1)
Part 06-Module 02-Lesson 02_Run an AdWords Campaign (Part 2)
Part 06-Module 02-Lesson 03_Let\s Check-in!
Part 06-Module 03-Lesson 01_Jobs in SEM
Part 07-Module 01-Lesson 01_How Do Display Ads Work
Part 07-Module 01-Lesson 02_Display Ads and Targeting
Part 07-Module 01-Lesson 03_Display Advertising Sales Models
Part 07-Module 01-Lesson 04_Display Advertising with AdWords
Part 07-Module 01-Lesson 05_Video Advertising
Part 07-Module 02-Lesson 01_Evaluate a Display Ad Campaign
Part 07-Module 03-Lesson 01_Jobs in Display Advertising
Part 08-Module 01-Lesson 01_Email List Generation
Part 08-Module 01-Lesson 02_Create an Effective Email Campaign
Part 08-Module 01-Lesson 03_Create an Email Plan
Part 08-Module 01-Lesson 04_Measure Results
Part 08-Module 02-Lesson 01_Market with Email
Part 08-Module 03-Lesson 01_Jobs in Email Marketing
Part 09-Module 01-Lesson 01_Get Oriented in Google Analytics
Part 09-Module 01-Lesson 02_Understand Your Audience
Part 09-Module 01-Lesson 03_Evaluate Acquisition
Part 09-Module 01-Lesson 04_Understand Behavior
Part 09-Module 01-Lesson 05_Evaluate Conversion
Part 09-Module 02-Lesson 01_Jobs in Digital Marketing Analytics
Part 10-Module 01-Lesson 01_Create a Marketing Plan and Conclusion
Part 10-Module 01-Lesson 02_Create Your Portfolio
Part 10-Module 02-Lesson 01_Marketing Analytics - Take Away
Part 10-Module 03-Lesson 01_Conclusion
Part 11-Module 01-Lesson 01_Digital Marketing Extras
Part 12-Module 01-Lesson 01_Develop Your Personal Brand
Part 12-Module 01-Lesson 02_LinkedIn Review
Part 12-Module 01-Lesson 03_Udacity Professional Profile
Part 13-Module 01-Lesson 01_Conduct a Job Search
Part 13-Module 02-Lesson 01_Refine Your Entry-Level Resume
Part 13-Module 02-Lesson 02_Refine Your Career Change Resume
Part 13-Module 02-Lesson 03_Refine Your Prior Industry Experience Resume
Part 13-Module 03-Lesson 01_Craft Your Cover Letter
Part 14-Module 01-Lesson 01_Ace Your Interview
Part 14-Module 01-Lesson 02_Practice Behavioral Questions
Part 14-Module 01-Lesson 03_Interview Fails
Part 14-Module 01-Lesson 04_Land a Job Offer
Файлы примеров: не предусмотрены
Формат видео: MP4
Видео: AVC 1280x720 16:9 30fps 316kbps
Аудио: AAC 44100 Hz Stereo 125kpbs
