[Lynda.com] An Insider's Guide to Today's Music Biz 06: Marketing and Promotion [2016, ENG]

Lynda.com - An Insider's Guide to Today's Music Biz 06: Marketing and Promotion
Год выпуска: 2016
Производитель: Lynda.com
Сайт производителя: www.lynda.com/Music-Business-tutorials/Insiders-Guide-Todays-Music-Biz-06-Marketing-Promotion/450272-2.html?tsd=1
Автор: Steve Rennie
Продолжительность: 00:34:32
Тип раздаваемого материала: Видеоурок
Язык: Английский
Описание: В этом мастер-классе, инсайдер Стив Ренни говорит о том, как выйти на рынок и продвигать свою музыку, как музыкальных потребителей превращать в постоянных поклонников. Он будет говорить о ключевых элементах любого хорошего маркетингового плана, будь то крупный лейбл или инди-исполнитель.
How to stand out from the crowd has always been the great challenge in the music business. It was true back when the record industry released 5,000 records a year and it's even more true now that millions of artists are creating and distributing music. Marketing and promotion is what gets your music in front of music consumers. Marketing is about telling your story; promotion is about ongoing efforts that keep your story top of mind.
In this class, industry insider Steve Rennie talks about how to market and promote your music and turn music consumers into permanent fans. He'll talk about the key elements of any good marketing plan, whether you are a major label or indie artist. He'll also talk about how to craft your image with your music, photos, and videos and how you can assemble them in a way that gives you the best chance of success. Plus, learn how radio, touring, publicity campaigns, and your web presence play into a music marketing mix.
Первая часть: Lynda.com - An Insider's Guide to Today's Music Biz 01: The Big Picture
Вторая часть: Lynda.com - An Insider's Guide to Today's Music Biz 02: Making Great Music
Третья часть: Lynda.com - An Insider's Guide to Today's Music Biz 03: Treating Your Career as a Business
Четвёртая часть: Lynda.com - An Insider's Guide to Today's Music Biz 04: Building a Professional Team
Пятая часть: Lynda.com - An Insider's Guide to Today's Music Biz 05: Managers
Седьмая часть: Lynda.com - An Insider's Guide to Today's Music Biz 07: Record Labels
Восьмая часть: Lynda.com - An Insider's Guide to Today's Music Biz 08: Music Publishing
Девятая часть: Lynda.com - An Insider's Guide to Today's Music Biz 09: Touring Файлы примеров: не предусмотрены
Формат видео: MP4
Видео: AVC, 1280x720, 16:9, 23.976 fps, 2 300 Kbps
Аудио: AAC, 48.0 KHz, 320 Kbps, 2 channels