[Lynda.com] Insights from an Online Marketer [2012, ENG]

Insights from an Online Marketer
Дата Выпуска: 5 Ноября 2012
Производитель: Lynda.com
Автор: Lorrie Thomas Ross
Продолжительность: 35m 19s
Тип раздаваемого материала: Видеоурок
Язык: Английский
GUI: нет
Software works on:
Mac and Windows
Описание: Make the most of your marketing with tips and tricks from marketing thought leader Lorrie Thomas Ross. An author, speaker, and CEO of her own online marketing agency, Lorrie shares candid advice from her years of developing successful online marketing campaigns, and explains how to personalize your brand while finding new customers and clients. This course, another in our Insights series of interviews with industry thought leaders, covers vital considerations, such as building your brand, working within the confines of a small budget, tackling social media, and knowing when to hire a consultant to conduct your online marketing.
Topics include:
[*] What is online marketing?
[*] Encouraging online conversations about your business and products
[*] Reacting to requests such as "make a viral video…now"
[*] Selling a story
[*] Finding success through blogging
[*] Keeping up with the latest marketing trends
[*] Starting a career in online marketing

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Об авторе курса:
Lorrie Thomas Ross is a speaker, trainer, marketing expert, and the CEO of Web Marketing Therapy, a marketing agency and training company that prescribes healthy marketing solutions for businesses. Her expertise empowers organizations to create scalable web solutions that brand and boost business.
Lorrie has been teaching web marketing since 2005, bridging the art and science of the subject with huge success. UC Berkeley Extension picked up her classes in 2008. Today, Thomas is hired by corporations for custom curriculum development.
Lorrie was on the founding team at ValueClick Media and has worked for CallWave, Inc. and Affinity Group, Inc. She speaks nationally on a number of marketing-related topics and writes for several online publications. She is the author of The McGraw-Hill 36-Hour Course: Online Marketing. She has been featured in the media as a web marketing expert by Inc., Forbes, SUCCESS Magazine, The Associated Press, eCommerce Times, Entrepreneur Magazine, DMNews, and TechNewsWorld. Visit her website at lorriethomas.com.

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Файлы примеров: не предусмотрены
Формат видео: клипы QuickTime (.mov)
Видео: AVC 960x540 15fps ~200Kbps
Аудио: AAC 48kHz 2ch 96Kbps

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Материалы по теме:
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Lynda.com - Online Marketing Fundamentals
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