Google Analytics Fundamentals
Год выпуска: 2012
Производитель:
pluralsight.com
Автор: Zoiner Tejada
Продолжительность: 02:15:06
Тип раздаваемого материала: Видеоурок
Язык: Английский
Описание: Quickly master Google Analytics with this hands-on, scenario-driven course and start measuring the performance of your websites today. This course begins with the basics on how Google Analytics works to collect your website visitor's activity and when this activity data will be visible in reports to you, as well as, provides you step by step instructions to get the default tracking setup on your site. From there, we add on the types of activity you can track and how you enable tracking for common scenarios, including: tracking page views and events (e.g., link clicks and file downloads), e-commerce transactions, social love (e.g., Likes), and marketing campaigns. We then look at some approaches you can use to protect yourself from noise and information overload, and conclude showing how to use Google Analytics Core Reporting and Management API's from your own applications and considerations for using Google Analytics in mobile device applications.
Содержание
Introducing Google Analytics 00:33:49
Introduction 01:55
Web Analytics Introduced 00:58
Why Google Analytics 01:15
How Google Analytics Works 02:46
The Sample Website 01:00
Enabling Analytics 06:39
Enabling Analytics Recap 00:35
What the Default GATC Provides 01:29
Data Availability Timeline 01:09
Stroll Thru Analytics UI 10:43
Key Reports 03:30
Flavors of Google Analytics 01:17
Summary 00:33
Pageview, Event Tracking and Funnels 00:33:29
Introduction 02:17
Introducing Goals 01:40
Goals, Conversions and Funnels 02:09
Creating a Funnel 05:59
Discovering New Funnels 01:35
Funnel Backfill 00:29
Pageviews Introduced 02:10
Tracking Concrete Pageviews 00:38
Tracking Document Views 01:42
Tracking Single Page Interactions 01:27
Tracking Form Progress 01:53
Event Tracking Introduced 02:57
Tracking User Interaction 01:04
Tracking File Downloads 01:29
Tracking Mailto Clicks 00:56
Tracking Outbound Links 01:06
Tracking Across Domains 02:24
Tracking Across Subdomains 01:04
Summary 00:30
E-commerce, Social and Campaign Tracking 00:24:05
Introduction 00:25
E-commerce Tracking 03:49
Tracking E-commerce Transactions 05:57
Introducing Social Analytics 01:37
Tracking Facebook Likes 01:44
Intro to Campaign Tracking 01:30
Tracking Banner Ads 02:37
Tracking E-mail Campaigns 01:10
Tracking Embedded Links 00:33
Tracking Social Media Campaigns 01:53
Introducing Custom Variables 01:27
Using Custom Variables 00:58
Summary 00:25
Managing Reports and Data 00:18:34
Introduction 00:27
Customizing Google Analytics 01:00
Custom Reports 04:34
Sharing Analytics Data 00:32
E-mailing Reports 01:35
Exporting Report Data 00:52
Custom Alerts 01:45
Managing Noise 00:42
Profile Filters 03:59
Advanced Segments 01:09
Custom Segments 01:39
Summary 00:20
Programming Google Analytics 00:25:09
Introduction 00:29
Programming Google Analytics 01:58
Registering with the Google API Console 01:16
Getting API Access 03:11
Authenticating and Requesting Access 06:09
Intro to the Management API 00:42
Management API in Action 04:28
Intro to the Core Reporting API 00:41
Core Reporting API in Action 04:41
Intro to Mobile App Tracking 01:04
Summary 00:30
Файлы примеров: отсутствуют
Формат видео: WMV
Видео: WMV3, 1024x768, 15 fps, ~120 kbps
Аудио: WMA v2, 44100Hz, 128 kb/s, Stereo
