Effective Email Marketing Strategies
Дата Выпуска: 15 Ноября 2011
Производитель:
Lynda.com
Автор:
John Arnold
Продолжительность: 56m 49s
Тип раздаваемого материала: Видеоурок
Язык: Английский
Перевод на русский: НЕТ
Транскрипт: Присутствует
GUI: Нет
Software works on:
Mac and Windows
Описание: In
Effective Email Marketing Strategies, John Arnold demonstrates how to get the most out of email marketing campaigns. The course offers strategies for building a quality list of subscribers and maintaining a company’s brand and reputation by complying with spam laws, creating valuable email content, and ensuring emails are branded consistently. It also covers crafting marketing emails—from format and design to content—and analyzing the effectiveness of email campaigns.
Topics include:
Building an email list
Collecting email addresses
Offering incentives to increase signups
Deciding on a format for emails
Including links
Sending valuable offers
Creating effective From address and subject lines
Combing email with social media and mobile devices
Managing bounced and blocked email
Evaluating email click-through data
Automating email marketing
Об авторе курса:
John Arnold has developed marketing training programs for such companies as Coca-Cola, Adidas, Capital One, Cars.com, and many others. John first gained national attention for his marketing advice in 2006 when he pioneered a small business-training program on behalf of the email marketing service Constant Contact. Through the program, John coached thousands of small business owners on marketing, and his seminars and workshops have become a trusted source for marketing strategies, tactics, and best practices.
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John (
johnarnold.com) is the author of three marketing books in the best-selling For Dummies series: Web Marketing All-in-One Desk Reference for Dummies, Mobile Marketing for Dummies, and Email Marketing for Dummies. John is also a columnist, blogger, and ask-the-expert writer for Entrepreneur Magazine, online at
Entrepreneur.com .
John lives and works in Boulder, Colorado and consults for all kinds of large and small businesses.
Файлы примеров: не предусмотрены
Формат видео: MOV
Видео: AVC 960x540 15fps ~200Kbps
Аудио: AAC 48kHz 2ch 96Kbps
Материалы по теме
Lynda.com - Online Marketing Fundamentals
