The Long Tail Why the Future of Business is Selling Less of More (Revised and Updated Edition) / Длинный хвост
Год: 2008
Автор: Chris Anderson / Крис Андерсон
Издательство: Hyperion
ISBN: 1401309666
Язык: Английский
Формат: PDF
Качество: Изначально компьютерное (eBook)
Количество страниц: 282
Описание: The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue.
Winner of the Gerald Loeb Award for Best Business Book of the Year
In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.
"It belongs on the shelf between The Tipping Point and Freakonomics."
--Reed Hastings, CEO, Netflix
"Anderson's insights . . . continue to influence Google's strategic thinking in a profound way."
--Eric Schmidt, CEO, Google
"Anyone who cares about media . . . must read this book."
--Rob Glaser, CEO, RealNetworks
Оглавление
Introduction
1. The Long Tail
2. The Rise and Fall of the Hit
3. A Short History of the Long Tail
4. The Three Forces of the Long Tail
5. The New Producers
6. The New Markets
7. The New Tastemakers
8. Long Tail Economics
9. The Short Head
10. The Paradise of Choice
11. Niche Culture
12. The Infinite Screen
13. Beyond Entertainment
14. Long Tail Rules
15. The Long Tail of Marketing
Coda: Tomorrow’s Tail
